Controversy surrounds Tamannah Bhatia becoming the brand ambassador for Karnataka Soaps and Detergents Limited. Pro Kannada groups protest, preferring a local actor. Minister MB Patil defends the decision, citing her social media reach and marketing strategy. He aims to boost sales to Rs 5,000 crore by 2030. Bhatia is also scheduled to appear in the film ‘VVAN’ in 2026.
