In an enlightening conversation with NDTV, Lucinda Barlow, Uber’s International Marketing Head, shares insights on the significance of humour in brand marketing, particularly in the diverse cultural landscape of India.
From its humble beginnings as a premium ride-sharing platform in just four cities, Uber has now expanded to 120 cities across the nation, positioning India as one of its fastest-growing markets. Barlow emphasizes the importance of safety, affordability, and credibility, making women’s safety a top priority.
She discusses how localization in product and marketing strategies helps Uber navigate the complexities of Indian culture while collaborating with local comics to convey messages effectively. Discover how Uber balances humour and cultural sensitivity in its advertising approach, all while fulfilling its value proposition to Indian riders.
#Uber #WomensDay #InternationalWomensDay
About NDTV (English news channel):
NDTV is India’s Most-Trusted News Broadcaster with the latest updates in news, sports, entertainment and much more from within India and around the world. Watch big political debates, exclusive entertainment interviews, news bulletins, current affairs, talk shows and tech reviews with our 24×7 news live streams, packed with credible information across all platforms: TV, Internet and Mobile.
For Latest Videos, click here: https://www.youtube.com/playlist?list=PLYSfYVdrOZvh5iPadUPTAg3sxFD_DZpT_
To watch NDTV 24×7’s premium shows listed together for your easy access, click here: https://www.youtube.com/@NDTV/playlists?view=50&sort=dd&shelf_id=5
For Ground Reports and Analysis from NDTV’s reporters and anchors of day’s top news stories, click here: https://www.youtube.com/playlist?list=PLYSfYVdrOZvgHr6OHiZYKbr_21MOmvk04
For News in Shorts, click here: https://www.youtube.com/playlist?list=PLYSfYVdrOZvjJ8fhLPk_Fz4tFARkpG-Y-
Subscribe to our channel to get latest news updates.
Follow us on Social Media:
Like us on Facebook: https://www.facebook.com/ndtv/
Follow us on Twitter: https://twitter.com/ndtv/
Follow us on Instagram: https://www.instagram.com/ndtv/
Follow us on WhatsApp: https://whatsapp.com/channel/0029Va4lixw7z4kcvZI9JM12
Join NDTV on Telegram Messenger: https://t.me/NDTVbot/?start=hi
Follow us on Google News for Breaking and Latest News Updates:
NDTV: https://bit.ly/3e5ngbP
NDTV India (Hindi News): https://bit.ly/3mNVwMY
Download NDTV Mobile Apps: http://www.ndtv.com/page/apps
#BreakingNews #LatestNews #TodayNews #News #IndiaNews #NDTV #CurrentAffairs
