In a tell-all interview with Business Today, Uday Shankar, the Vice Chairperson of Reliance Disney Media Joint Venture and co-founder of Bodhi Tree Systems, suggested a potential consolidation between streaming platforms Hotstar and JioCinema. Shankar considered both the option of merging and keeping them separate, while also emphasising the need for a radical innovation in the media’s monetization models. Shankar highlighted the limitations of the current advertising market and the potential of harnessing the complementarity of digital and linear TV for creating better viewer experiences. #reliancedisneymerger #udayshankar #reliancedisneymedia #itwebvideos #bodhitreesystems #hotstar #jiocinema #monetizationmodels #digitaltv #lineartv #advertisingmarket
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