Sonamarg steps into the winter spotlight with its first-ever Snow Festival, promoting adventure sports and winter tourism in Kashmir. With cultural performances next to snow-covered peaks, the festival signals a new chapter for the region’s tourism economy. With Gulmarg already known as India’s ski capital, Sonamarg now aims to become another major winter destination. The initiative highlights how Kashmir is transforming its snowy landscapes into vibrant hubs for sport, culture, and sustainable tourism growth.
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