This special report pays tribute to the legendary adman Piyush Pandey, who passed away at the age of 70, leaving an indelible mark on Indian advertising. Host Rajdeep Sardesai is joined by industry stalwarts Prasoon Joshi, Anuradha Sengupta, and WPP India Country Manager CVL Srinivas to discuss his monumental legacy. In the words of CBL Srinivas, ‘advertising is supposed to make brands famous, but I think Piyush Pandey made advertising famous.’ The panel reflects on Pandey’s genius, which gave India iconic and culture-defining campaigns like Cadbury’s ‘Kuch Khaas Hai’, Asian Paints’ ‘Har Ghar Kuch Kehta Hai’, Fevicol’s unbreakable bond, and the game-changing political slogan ‘Ab ki baar Modi Sarkar’. They remember him as a man who championed authenticity and brought the heart of India into its advertising, forever changing the industry.
#PiyushPandey #AdGuru #Advertising #itwebvideos #RIP #IndianAds #Ogilvy #AbKiBaarModiSarkar #HamaraBajaj #Fevicol #Cadbury #RajdeepSardesai #IndiaToday
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