This special report features content creators Saloni Gaur, Nishchay Verma, Nirbhay Garg, and Vasu Sharma, who are using social media, music, and satire to protest India’s severe air pollution crisis and perceived government inaction. Comedian Saloni Gaur states, ‘I want the government to stop and think. I mean, they are not even addressing the issue. They are not even claiming that something like this has happened’. The programme explores how these young Indians are channelling their frustration into a viral online movement, using reels and songs to highlight the health crisis. They discuss whether this digital activism can translate into meaningful change, questioning why the public and political response remains muted despite the worsening air quality each year, turning a serious health issue into a subject of dark humour and artistic expression.
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