Ahead of Diwali 2025, Prime Minister Narendra Modi has called upon citizens to mark the festive season by supporting Indian-made products and celebrating the hard work, creativity, and innovation of 140 crore Indians. In a post on social media platform X, Modi emphasised the importance of buying local, urging everyone to say “Garv Se Kaho Yeh Swadeshi Hai” (Say proudly, this is indigenous).