Sudhakar Adapa, founder and CEO of BIA Brands, explained the difference between e-commerce and quick commerce and how quick commerce will have to be ‘not so quick’ to become sustainable. "E-commerce is thriving these days while quick commerce or q commerce is probably the new version of e-commerce. The fundamentals of business are going to be the same, it’s just about how we are going to deliver, that is going to change," Mr Adapa said at the NDTV World Summit 2024.
He also said the definition of quick will have to change for the model to be sustainable.
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