Advertising has often been seen as an agent for social change, but they are also chroniclers of how political parties change their positions depending on what suits them at that time. Prime Minister Narendra Modi while interacting with BJP workers in Jharkhand, spoke of an old Congress ad that asks if destiny can be decided by birth instead of merit. The party stood for merit and equality, it says. Meanwhile, Prime Minister Narendra Modi’s slogan ‘Ek hain toh safe hain’ is also aimed at criticising Congress for its caste-centric politics, and that has become a focal point of the BJP’s Assembly election campaign in Maharashtra.
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