The Jagannath Puri Temple’s priest said on Sunday that he is setting up a 300-room luxury beach resort, named Jagannatham, with a strong spiritual focus in the holy town. In a press conference, the priest said that the beachside project would be a pure vegetarian and non-liquor retreat, which is aimed to offer a ‘satvik’ experience to pilgrims and travellers seeking spiritual serenity with modern comforts.