A scuffle broke out at Mumbai’s Apple store in Bandra Kurla Complex as shoppers clashed while trying to buy the newly launched iPhone 17. Videos showed chaos at the entrance, with security struggling to control the crowd. Despite a token system, tempers flared, and one man had to be dragged out by guards. The frenzy comes as Apple’s iPhone 17, Pro, Pro Max, and the new iPhone Air went on sale in India, drawing long queues overnight in Mumbai and Delhi. Some popular variants sold out within hours, highlighting Apple’s growing pull in India despite steep prices.
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