In an exclusive conversation with India Today, the CEO of iconic fashion brand Hugo Boss discusses the company’s strategic focus on the Indian market. Highlighting India as a key growth driver amidst a global economic slowdown, the speaker notes, ‘India today we have roughly 15 stores and we want to double those stores in the next two to three years.’ The discussion covers the ‘Claim 5’ strategy, which transitioned the brand from being primarily known for suits into a 24/7 lifestyle platform for both men and women. The CEO explains the distinct positioning of the ‘Boss’ brand for millennials and the ‘Hugo’ brand for a younger, more rebellious audience. With positive customer sentiment and new shopping centres opening, the brand views India as a high-potential market for both production and retail expansion, aiming to capitalise on the country’s resilient economy compared to global pressures.
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