This special report on Health 360, hosted by Sneha Mordani, explores India’s growing obsession with protein, featuring insights from Amul’s Managing Director Jayen Mehta and Yoga Bar Co-founder Aditya Anand on the booming market. The programme examines why Indians are protein deficient, the role of supplements, and the risks of excessive consumption, while also investigating the business of protein-fortified foods. A key expert warns about over-reliance on supplements, stating, ‘It is in no way, shape or form going to replace protein coming from real food sources’. The show also delves into the role of genomics in cancer care with Dr. Vedam Ramprasad, CEO of MedGenome India, discussing late-stage diagnosis, risk assessment, and affordability of new genetic-based therapies.
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