A brand expert discussed strategies to enhance the value of Geographical Indication (GI) products in India. Suggestions included focusing on 20 select brands, involving Indian multinational corporations, segmenting the market, and exploring GI tags for services. The expert emphasized the importance of creating pride and value for local producers and geographies.
#harishbijoor #giproducts #branding #madeinindia #localtoglobal #ruralempowerment #desirevival #indianbrands #sustainability #alphageneration
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