Gen Z’s Social Media Diet: Why Your Media Consumption Habits Need a Total Reset
Investment banker Sarthak Ahuja warns that Gen Z’s financial wellbeing is being distorted by a poor media diet, as most money lessons now come from fleeting social media reels rather than deep financial education. At industry summits, he highlights startling data—70% of iPhones sold in India are bought on EMIs, and consumers increasingly finance vacations and online purchases with easy credit, raising red flags for long-term debt management. The pressure to keep up with influencer lifestyles and viral ‘finfluencer’ tips drives impulsive spending, often without understanding risks. Ahuja urges Gen Z to question the credibility of online advice and prioritize authentic learning over hype. He recommends treating short-form finance content as a starting point, not a substitute for rigorous skill-building. India’s young investors must develop real financial wisdom—mastering concepts like good debt vs. bad debt—before succumbing to quick tips and fleeting trends. With rising credit card debt and a surge in futures trading losses, young people’s financial literacy lags dangerously behind their risk appetite. Ahuja’s one-line advice is urgent: start “fixing our media diet”—filter out noise, seek depth, and make smarter, informed choices for lasting prosperity.
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