At Milan Fashion Week Autumn/Winter 2026, Ralph Lauren delivered a masterclass in how heritage brands stay relevant — not by chasing trends, but by letting younger generations reinterpret tradition.
From oversized Polo Sport rugby shirts and baggy jeans to thrifted tailoring and TikTok-ready styling, the show leaned heavily into how Gen Z actually wears Ralph Lauren today. Speaking to GQ, Lauren said American style endures because “each generation discovers its own connection” to it — a philosophy clearly reflected on the runway.
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