Since 2014, Dettol and NDTV have been at the forefront of a transformative movement with the Banega Swasth India campaign. Over the past decade, this initiative has touched lives, transformed habits, inspired a healthier nation, and become one of India’s longest-running public health campaigns. To date, the #BanegaSwasthIndia campaign has reached 380 million people, impacted over 1 million schools, and empowered 10 million new mothers with vital self-care messages. Our journey to build a healthier and happier India continues as we proudly launch Season 11 of the campaign, with our ambassador, Ayushmann Khurrana. At the heart of this campaign has been a simple message – hand wash and hygiene can save millions of lives.
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