India’s quick-commerce giant Zepto is set to revolutionise access to traditional Ayush medicines and wellness products through a landmark partnership with the Ayush Export Promotion Council (AYUSHEXCIL). Announced on Wednesday (January 28), this collaboration bridges ancient Ayurvedic, Yoga, Unani, Siddha and Homeopathy (Ayush) remedies with modern digital delivery, targeting millions of consumers nationwide. By creating a dedicated storefront, the MoU empowers small and medium enterprises (MSMEs) in the sector to scale digitally while ensuring quality and compliance.
