Amitabh Kant discusses the importance of Geographical Indication (GI) products for India. He emphasises the need for strict protection of GI tags, improved packaging, and increased digital presence. Kant suggests using National Institute of Design for packaging, creating world-class exhibitions, and promoting GI products through e-commerce platforms. He highlights the potential of Kashmiri Pashmina as a unique heritage product requiring better branding and positioning.
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