At the AI Impact Summit 2026 an AI-driven platform called ‘true fan AI’ showcased how celebrity endorsements are being reimagined with generative technology. Working with celebrities, the platform creates AI-generated endorsement videos for brands and users. From tie-ups with public figures to on-demand video messages created at scale, promotions are being rebuilt by AI. We spoke to the team behind the platform to see how digital endorsements are changing the business of influence.
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