A deeply felt and personal dimension to Punjab’s fight against substance abuse was brought to light through the ‘Yudh Nashe Ke Virudh’ campaign, uniting communities to be more agriculturally aware of the harm that addiction has done to families throughout the state.
The ‘Yudh Nashe Ke Virudh’ is being promoted by Aam Aadmi Party national convenor Arvind Kejriwal and Punjab Chief Minister Bhagwant Mann, while it is also making its way through the state, encouraging people to come forward and share their stories, stand in solidarity with one another, and fight against drug use. This community-based strategy rolled out in March 2025.
With the success and positive response of the first phase of the campaign, the Punjab government has introduced a new phase of the “Yudh Nashian Virudh” anti-drug initiative, focusing more heavily on recovery and rehabilitation in July 2025.
There are now over three thousand panchayats around Punjab that have passed resolutions in support of the ‘Yudh Nashian Virudh’ campaign sponsored by the Punjab Police.
Special DGP for Law and Order Arpit Shukla has indicated that 3,022 local governments (panchayats) have issued resolutions to collaborate with law enforcement and establish procedures for addressing substance usage and promoting rehabilitation.
The ‘Yudh Nashe Ke Virudh’ is being promoted by Aam Aadmi Party national convenor Arvind Kejriwal and Punjab Chief Minister Bhagwant Mann, while it is also making its way through the state, encouraging people to come forward and share their stories, stand in solidarity with one another, and fight against drug use. This community-based strategy rolled out in March 2025.
With the success and positive response of the first phase of the campaign, the Punjab government has introduced a new phase of the “Yudh Nashian Virudh” anti-drug initiative, focusing more heavily on recovery and rehabilitation in July 2025.
There are now over three thousand panchayats around Punjab that have passed resolutions in support of the ‘Yudh Nashian Virudh’ campaign sponsored by the Punjab Police.
Special DGP for Law and Order Arpit Shukla has indicated that 3,022 local governments (panchayats) have issued resolutions to collaborate with law enforcement and establish procedures for addressing substance usage and promoting rehabilitation.
